Bremerhaven offers a multitude of attractive retail outlets and services. As Germany’s largest city on the North Sea coast, it plays a decisive role as a supraregional centre. Within the market reach of Bremerhaven’s retailers, there are about 400 000 people with a retail-specific demand potential of approx. 1.8 billion euro.
At present, Bremerhaven has 114 000 inhabitants and is thus the largest city on the German North Sea coast. For the first time, the population decline was halted in 2012 and 2013, and a light increase was even noted.
Every day, more than 20,000 people from the surrounding region commute to Bremerhaven. An inward commuting surplus of over 13 000 employees subject to social security contributions in 2010 emphasizes the significance of Bremerhaven as a core labour market for the region.
Added to that, there is the purchasing power of the 1.55 million visitors counted in 2012. In view of the importance that shopping has for leisure activities, this is certainly an attractive market for retail firms.
Bremerhaven offers interesting real estate properties and locations for retail outlets. In 2002, the shopping arcade in Bremerhaven’s centre was refurbished completely. The latest example of the positive development in the retail trade is the arrival of the Swedish furniture store IKEA, which is due to open its doors in the southern part of the city in 2015. Forward-looking concepts, like that of the “Bohmsiel” commercial zone, are making for an increasing customer count in retail businesses. The positive development in population and the distinct increase in employees paying social insurance have additionally resulted in boosting the attractiveness of the seaport city as a location for retailers.